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Am J Health Behav. 2012 Sep;36(5):655-65. doi: 10.5993/AJHB.36.5.8.

Small retailer perspectives of the 2009 Women, Infants and Children Program food package changes.

Author information

1
Center for Human Nutrition, Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA. jgittels@jhsph.edu

Abstract

OBJECTIVE:

To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package.

METHODS:

Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes.

RESULTS:

Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits.

CONCLUSION:

This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities.

PMID:
22584093
PMCID:
PMC4703098
DOI:
10.5993/AJHB.36.5.8
[Indexed for MEDLINE]
Free PMC Article

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