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Br J Nutr. 2012 Oct 28;108(8):1505-10. doi: 10.1017/S0007114511007021. Epub 2012 Jan 3.

Changing memory of food enjoyment to increase food liking, choice and intake.

Author information

1
School of Psychology, University of Birmingham, Edgbaston, Birmingham B15 2TT, UK. e.robinson@bham.ac.uk

Abstract

Novel ways to increase liking and intake of food are needed to encourage acceptance of healthier food. How enjoyable we remember food to have been is likely to be a significant predictor of food choice. Two studies examined whether remembered enjoyment of eating a food can be increased and whether this makes individuals more likely to eat that food in the future. In Study One, a simple manipulation of instructing participants to rehearse what they found enjoyable about a food immediately after eating it was used to increase remembered enjoyment (relative to controls). In a separate study; Study Two, the effect of increasing remembered enjoyment on food choice was tested by examining whether the manipulation to increase remembered enjoyment resulted in participants choosing to eat more of a food as part of a later buffet lunch. The experimental manipulation increased remembered enjoyment for the food (Study One). A change in remembered enjoyment was shown to have a significant effect on the amount of a food participants chose to eat the following day for lunch (Study Two). The present studies suggest that remembered enjoyment can be increased via a simple act of rehearsal, resulting in a later increase in the amount of food chosen and eaten. Interventions based on altering remembered enjoyment of healthy food choices warrant further investigation.

PMID:
22214529
DOI:
10.1017/S0007114511007021
[Indexed for MEDLINE]

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