Signaling pathways for estrogen production and action. PGE2 that originates from malignant epithelial cells or adipose fibroblasts activates specific signaling mechanisms to induce aromatase expression in adipose fibroblasts. The best characterized and most potent components of the PGE2-dependent signaling pathway in the adipose fibroblast are PKA/PKC and p38/JNK. Some of the key transcription factors downstream of this pathway include C/EBPβ, JunD and JunB, and LRH-1 which bind to the tumorigenic aromatase promoter region I.3/II (see text). The key cis-regulatory elements, C/EBPβ-S and CRE and the promoters II and I.3, cluster within a sequence of less than 300 bp. LRH-1 binds to a nuclear receptor half-site located more proximal to promoter II (PII). It is very likely that these key elements regulate the activity of both promoters coordinately. The details of this complex regulation are not well understood. Estrogen produced as a consequence of aromatase activity acts on estrogen receptor-α (ERα) in neighboring epithelial cells to enhance carcinogenesis by transactivating specific genes. PKA, protein kinase A; PKC, protein kinase C; C/EBP, CCAAT/enhancer binding protein; C/EBPβ-S, C/EBPβ site; CRE, cAMP response element; PR, progesterone receptor, Wnt, wingless-type MMTV integration-site family; ADORA, adenosine A1 receptor.