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J Prev Med Public Health. 2011 Nov;44(6):235-41. doi: 10.3961/jpmph.2011.44.6.235.

Public health challenges of electronic cigarettes in South Korea.

Author information

1
Center for Tobacco Control Research and Education, University of California, San Francisco, USA.

Abstract

Electronic cigarettes (e-cigarrettes) were recently introduced and advertised as a smoking cession device in South Korea. As the social norm to quit smoking has gained hold in the country, the number of e-cigarette users is growing rapidly. This phenomenon should be urgently considered, because of the lack of research that has been conducted to examine the safety of e-cigarettes and its efficacy as a smoking cessation aid. This paper raises several public health concerns on e-cigarettes in South Korea. Uncertain regulations of the government on e-cigarettes are contributing to an increase of e-cigarette users and allowing the e-cigarette industry to circumvent existing regulations. The aggressive marketing activity of this industry is also a core factor that is responsible for the rapid increase of e-cigarette use, in particular among the youth. Following the enforcement of tobacco control, some cigarette smokers may be encouraged to purchase e-cigarettes in order to circumvent the regulations, even though the dual use of e-cigarette and cigarette may be more harmful. Until there is clear evidence of the e-cigarette's safety, it is recommended that the industry's marketing and promotional activities be banned and closely monitored, and public campaigns be initiated to educate the public regarding e-cigarettes.

PMID:
22143173
PMCID:
PMC3249262
DOI:
10.3961/jpmph.2011.44.6.235
[Indexed for MEDLINE]
Free PMC Article

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