Format

Send to

Choose Destination
See comment in PubMed Commons below
Psychol Sci. 2012 Jan 1;23(1):13-7. doi: 10.1177/0956797611421018. Epub 2011 Nov 29.

The bias against creativity: why people desire but reject creative ideas.

Author information

1
Management Department, The Wharton School, University of Pennsylvania, 3620 Locust Walk, Ste. 2000, Philadelphia, PA 19104, USA. jennm@wharton.upenn.edu

Abstract

People often reject creative ideas, even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt and that is activated when people experience a motivation to reduce uncertainty. In two experiments, we manipulated uncertainty using different methods, including an uncertainty-reduction prime. The results of both experiments demonstrated the existence of a negative bias against creativity (relative to practicality) when participants experienced uncertainty. Furthermore, this bias against creativity interfered with participants' ability to recognize a creative idea. These results reveal a concealed barrier that creative actors may face as they attempt to gain acceptance for their novel ideas.

PMID:
22127366
DOI:
10.1177/0956797611421018
[Indexed for MEDLINE]
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for Atypon
    Loading ...
    Support Center