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Health Commun. 2012;27(5):421-8. doi: 10.1080/10410236.2011.606524. Epub 2011 Sep 30.

The presence of social support messages on YouTube videos about inflammatory bowel disease and ostomies.

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University of Florida, College of JM/COM, Division of Graduate Studies, PO Box 118400, Gainesville, FL 32611-8400, USA.


The purpose of this study was to explore the types of social support messages YouTube users posted on medical videos. Specifically, the study compared messages posted on inflammatory bowel disease-related videos and ostomy-related videos. Additionally, the study analyzed the differences in social support messages posted on lay-created videos and professionally-created videos. Conducting a content analysis, the researchers unitized the comments on each video; the total number of thought units amounted to 5,960. Researchers coded each thought unit through the use of a coding scheme modified from a previous study. YouTube users posted informational support messages most frequently (65.1%), followed by emotional support messages (18.3%), and finally, instrumental support messages (8.2%).

[Indexed for MEDLINE]

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