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J Clin Ethics. 2011 Summer;22(2):176-8.

Medical professionalism: a tale of two doctors.

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  • 1Division of Postgraduate Medical Education, Massachusetts General Hospital, Boston. USA.


The AMA's social media guidelines provide physicians with some basic rules for maintaining professional boundaries when engaging in online activities. Left unanswered are questions about how these guidelines are to be implemented by physicians of different generations. By examining the issues of privacy and technological skill through the eyes of digital natives and digital immigrants, the challenges associated with medical e-professionalism become clear.

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