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Health Care Manag (Frederick). 2011 Jul-Sep;30(3):196-204. doi: 10.1097/HCM.0b013e318225df75.

Internal marketing: creating quality employee experiences in health care organizations.

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Department of Health Management and Informatics, College of Health and Public Affairs, University of Central Florida, Orlando, FL, USA.


To cope with the recent challenges within the health care industry, health care managers need to engage in the internal marketing of their various services. Internal marketing has been used as an effective management tool to increase employees' motivation, satisfaction, and productivity (J Mark Commun. 2010;16(5):325-344). Health care managers should understand that an intense focus on internal marketing factors will lead to a quality experience for employees that will ultimately have a positive effect on the patient experiences.

[Indexed for MEDLINE]

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