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Nat Neurosci. 2011 Apr;14(4):426-7. doi: 10.1038/nn.2761. Epub 2011 Feb 27.

Self-related neural response to tailored smoking-cessation messages predicts quitting.

Author information

1
Health Behavior and Health Education, University of Michigan, Ann Arbor, Michigan, USA. hchua@umich.edu

Abstract

Tailored health interventions can be more effective in eliciting positive behavior change than generic interventions, but the underlying neural mechanisms are not yet understood. Here, 91 smokers participated in a functional magnetic resonance imaging session and a tailored smoking-cessation program. We found that increases in activation in self-related processing regions, particularly dorsomedial prefrontal cortex, to tailored messages predicted quitting during a 4-month follow-up.

PMID:
21358641
PMCID:
PMC3109081
DOI:
10.1038/nn.2761
[Indexed for MEDLINE]
Free PMC Article

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