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J Public Health Policy. 2011 May;32(2):165-79. doi: 10.1057/jphp.2011.5. Epub 2011 Feb 24.

Framing a public health debate over alcohol advertising: the Center on Alcohol Marketing and Youth 2002-2008.

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Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD 21205, USA


The experiences of the Center on Alcohol Marketing and Youth from 2002 to 2008 in re-framing a major public health issue and influencing public policy offer lessons for other public health movements. The Center pioneered new ways to use commercial market research data in public health surveillance and public debate. Combining a steady stream of reports and peer-reviewed articles with state and federal organizing and media advocacy, the Center re-framed a policy debate over alcohol marketing and youth, enabling measurable progress.

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