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Aust N Z J Public Health. 2011 Feb;35(1):71-4. doi: 10.1111/j.1753-6405.2010.00636.x. Epub 2010 Dec 9.

Price discounting of cigarettes in milk bars near secondary schools occurs more frequently in areas with greater socioeconomic disadvantage.

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1
Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Victoria 3053.

Abstract

OBJECTIVE:

To examine differences in price discounting of cigarettes in milk bars located near secondary schools in metropolitan areas of Victoria, according to neighbourhood socioeconomic status (SES).

METHOD:

Milk bars within one km of randomly selected secondary schools in Victorian metropolitan areas were audited to assess the advertised price of the most popular cigarette brands.

RESULTS:

Cigarette brands were available below the recommended retail price (RRP) at between 10% to 14% of the 62 milk bars visited. Price discounting was occurring significantly more frequently in areas of lower SES, with between 23% and 33% of milk bars in these neighbourhoods selling the leading cigarette brands at below RRP.

CONCLUSIONS:

Price discounting was found to be occurring to a greater extent in milk bars near secondary schools in low SES areas compared to mid to high SES areas.

IMPLICATIONS:

Promotional tools that make cigarettes more affordable risk undermining efforts to reduce smoking prevalence, especially in price sensitive populations of lower SES.

[Indexed for MEDLINE]

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