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Am J Health Behav. 2011 Mar-Apr;35(2):189-98.

Outcomes of the 5-4-3-2-1 Go! Childhood obesity community trial.

Author information

1
The George Washington University, Wasington, DC 20037, USA. wdevans@gwu.edu

Abstract

OBJECTIVES:

To determine effects of the 5-4-3-2-1 Go! community social marketing campaign on obesity risk factors.

METHODS:

We randomly assigned 524 parents of 3- to 7-year-old children to receive 5-4-3-2-1 Go! counseling or not. We surveyed parents about 5-4-3-2-1 Go! behaviors and perceptions of children's behaviors at baseline and one year later. We conducted multivariable logistic regression for each outcome.

RESULTS:

Parents who received counseling consumed more fruits and vegetables at follow-up (OR 1.749, [95% CI: 1.01-3.059]). Parental exposure to messaging at children's school events was associated with higher water consumption (6.879, [1.954-24.212]).

CONCLUSIONS:

5-4-3-2-1 Go! is a promising intervention.

PMID:
21204681
[Indexed for MEDLINE]

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