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World Health Forum. 1990;11(4):416-22.

How women are targeted by the tobacco industry.

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Department of Community Medicine, Usher Institute, University of Edinburgh Medical School, Scotland.


If women in many parts of the world are smoking in greater numbers than ever before, it is probably no coincidence. Women represent a fresh and lucrative target group for the tobacco industry, which has learned to tailor its products and promotion to women's presumed tastes. The promotion images, themes and devices used are analysed in the following article, which also suggests some healthy ground rules for women's magazines to consider adopting.

[Indexed for MEDLINE]

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