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Health Promot Pract. 2010 Sep;11(5):618-21. doi: 10.1177/1524839910377591.

Developing an exchange mindset.

Author information

1
Brigham Young University, Provo, UT 84602, USA. rosemary_thackeray@byu.edu

Abstract

Exchange is a fundamental concept that underlies all social marketing efforts. In a successful exchange, both parties receive something of value and the benefits that they desire in return for a price. The purpose of this article is to describe how practitioners can develop an "exchange mindset." A practitioner's answer to five basic questions will enable him or her to see the exchange through the eyes of the customer and increase the likelihood of creating a successful exchange that will benefit both parties involved and result in positive behavior change.

PMID:
20817631
DOI:
10.1177/1524839910377591
[Indexed for MEDLINE]
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