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Psychol Sci. 2010 Sep;21(9):1348-54. doi: 10.1177/0956797610380696. Epub 2010 Aug 23.

The pursuit of happiness: time, money, and social connection.

Author information

1
Marketing Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104, USA. mogilner@wharton.upenn.edu

Abstract

Does thinking about time, rather than money, influence how effectively individuals pursue personal happiness? Laboratory and field experiments revealed that implicitly activating the construct of time motivates individuals to spend more time with friends and family and less time working-behaviors that are associated with greater happiness. In contrast, implicitly activating money motivates individuals to work more and socialize less, which (although productive) does not increase happiness. Implications for the relative roles of time versus money in the pursuit of happiness are discussed.

PMID:
20732902
DOI:
10.1177/0956797610380696
[Indexed for MEDLINE]

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