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Am J Health Promot. 2010 Jul-Aug;24(6):e26-31. doi: 10.4278/ajhp.090618-QUAN-196.

Storefront cigarette advertising differs by community demographic profile.

Author information

1
Division of Public Health Practice, Harvard School of Public Health, Landmark Building, Level 3 East, 677 Huntington Avenue, Boston, MA 02115, USA.

Abstract

PURPOSE:

Tobacco manufacturers have targeted youth and ethnic/racial minorities with tailored advertising. Less is known about how characteristics of storefront tobacco advertisements, such as location, position, size, and content, are used to appeal to demographic subgroups.

DESIGN:

The occurrence and characteristics of storefront cigarette advertising were observed for all licensed tobacco retailers in two defined communities.

SETTING:

Measures were taken in two Boston, Massachusetts, area urban communities: a low-income, minority community and a high-income, nonminority community.

SUBJECTS:

No human subjects were involved in this study.

MEASURES:

Advertisement position (attached or separated from storefront), size (small, medium, or large), mentholation, and price were recorded. Geographic coordinates of tobacco retailers and schools were mapped using ArcGIS 9.2.

ANALYSIS:

Differences between the communities in advertisement number and characteristics were assessed using bivariate analyses. Logistic regression was used to ascertain the odds of specific advertising features occurring in the low-income/minority community.

RESULTS:

The low-income/minority community had more tobacco retailers, and advertisements were more likely to be larger, promote menthol products, have a lower mean advertised price, and occur within 1000 feet of a school.

CONCLUSION:

Storefront cigarette advertising characteristics that increase exposure and promote youth initiation were more prominent in a low-income/minority community. The findings emphasize the need for more effective regulation of storefront tobacco advertising.

PMID:
20594091
PMCID:
PMC3086453
DOI:
10.4278/ajhp.090618-QUAN-196
[Indexed for MEDLINE]
Free PMC Article
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