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  • PMID: 20575706 was deleted because it is a duplicate of PMID: 21329442
Cyberpsychol Behav Soc Netw. 2011 Jan-Feb;14(1-2):41-9. doi: 10.1089/cyber.2010.0049. Epub 2010 Jun 24.

Contingencies of self-worth and social-networking-site behavior.

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Department of Communication, University at Buffalo, Buffalo, New York 14260, USA.


Social-networking sites like Facebook enable people to share a range of personal information with expansive groups of "friends." With the growing popularity of media sharing online, many questions remain regarding antecedent conditions for this behavior. Contingencies of self-worth afford a more nuanced approach to variable traits that affect self-esteem, and may help explain online behavior. A total of 311 participants completed an online survey measuring such contingencies and typical behaviors on Facebook. First, exploratory factor analyses revealed an underlying structure to the seven dimensions of self-worth. Public-based contingencies explained online photo sharing (β = 0.158, p < 0.01), while private-based contingencies demonstrated a negative relationship with time online (β = -0.186, p < 0.001). Finally, the appearance contingency for self-worth had the strongest relationship with the intensity of online photo sharing (β = 0.242), although no relationship was evident for time spent managing profiles.

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