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Behav Brain Sci. 2010 Jun;33(2-3):93-4. doi: 10.1017/S0140525X10000105. Epub 2010 Jun 15.

It's not WEIRD, it's WRONG: when researchers overlook uNderlying genotypes, they will not detect universal processes.

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1
Department of Psychology, University of Tennessee, Knoxville, TN 37996-0900, USA. gaertner@utk.edu

Abstract

We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.

PMID:
20546667
DOI:
10.1017/S0140525X10000105
[Indexed for MEDLINE]
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