Poignancy is defined as a mixed emotional experience that arises when one faces meaningful endings. According to socioemotional selectivity theory (Carstensen, 2006), when people are aware of the finitude of time, they tend to experience more poignancy. In Study 1, we found that Chinese younger, but not older, participants experienced more poignancy under time limitations. In Study 2, we found that an emotion regulation strategy-namely, cognitive reappraisal-moderated the relationship between limited time and poignancy, such that the increases in poignancy under time limitations were found only among older Chinese participants with lower levels of cognitive reappraisal but not among those with higher levels of cognitive reappraisal. These findings contribute to the existing literature on poignancy by showing that not every older adult exhibits poignancy in the face of an ending: The poignancy phenomenon may occur among only older adults who are less likely to use an emotion regulation strategy, such as cognitive reappraisal, to reinterpret the anticipated ending. (PsycINFO Database Record (c) 2010 APA, all rights reserved).