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J Contin Educ Health Prof. 2010 Winter;30(1):3-10. doi: 10.1002/chp.20050.

The growth, characteristics, and future of online CME.

Author information

1
Medical Directions, Inc., Tucson, AZ 85712, USA. sharris@md-inc.com

Abstract

INTRODUCTION:

Physician use of online continuing medical education (CME) is growing, but there are conflicting data on the uptake of online CME and few details on this market.

METHODS:

Analyses of 11 years of data from the Accreditation Council for Continuing Medical Education (ACCME) and a survey of 272 publicly available CME Web sites.

RESULTS:

The data suggest that online CME was 6.9%-8.8% of CME consumed in 2008. If previous exponential growth continues, online CME is likely to be 50% of all CME consumed within 7-10 years. Most (60%) online CME is produced by medical publishing and education companies. The online CME marketplace is consolidating, with 16% of surveyed sites providing 76% of available credits. Currently, 70% of online CME is offered at $10 or less per credit. Most online CME uses low-technology educational approaches, such as pure text and repurposed live lectures.

DISCUSSION:

Online CME use is growing rapidly and is likely to be half of all CME consumed by practicing physicians within a few years. The pattern is consistent with Christensen's model of "disruptive innovation," whereby an innovative technology eventually displaces an incumbent technology by first providing a relatively low-quality, low-cost product that meets the needs of unserved customers. The technologies being developed for online CME may facilitate broader changes in medical education as well.

PMID:
20222035
DOI:
10.1002/chp.20050
[Indexed for MEDLINE]

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