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Appetite. 2010 Apr;54(2):422-5. doi: 10.1016/j.appet.2010.01.009. Epub 2010 Jan 25.

Unintentional eating. What determines goal-incongruent chocolate consumption?

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School of Psychology, William Guild Building, University of Aberdeen, Aberdeen AB24 2UB, UK.


Overeating can be automatically triggered by the presence of palatable food. When presented with an opportunity to consume unlimited chocolate under the guise of a consumer study, chocolate consumption in individuals (n=62) with healthy dietary intentions could be predicted from a psychological measure of cognitive inhibition. Individuals who were less able to suppress goal-incongruent responses in an established inhibitory task: (a) ate more chocolate and (b) had a higher body mass index than others suggesting that these individuals were less able to exert dietary control in the presence of palatable but intention-incongruent foods.

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