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J Adolesc Health. 2009 Oct;45(4):420-2. doi: 10.1016/j.jadohealth.2009.04.015. Epub 2009 Jun 16.

Real use or "real cool": adolescents speak out about displayed alcohol references on social networking websites.

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University of Wisconsin, Madison, Wisconsin 53792-4108, USA.


Adolescents frequently display alcohol references on social networking Websites (SNSs). We conducted focus groups to determine adolescents' interpretations of these displayed alcohol references. Regardless of whether displayed alcohol references represent actual use, adolescents typically interpret these references as representing actual use and acknowledge their potential influence on peer behavior.

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