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Int J Cosmet Sci. 1981 Oct;3(5):199-210. doi: 10.1111/j.1467-2494.1981.tb00283.x.

The effects of cosmetics on person perception.

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Department of Experimental Psychology University of Oxford, and Bristol-Myers Co. Ltd, Windsor, UK.


(1)The use of cosmetics (facial make-up and hair care) leads to more favourable appearance ratings by others (both males and females). For make-up there were more favourable ratings on all of the six appearance scales, and for hair care there were more favourable ratings on four of the six appearance scales. (2)The use of cosmetics leads to more favourable ratings of personality as perceived by others (both males and females). Facial make-up enhanced ratings on eight of the fourteen personality dimensions tested and hair treatment led to more favourable ratings on ten of the scales.

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