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Health Mark Q. 2009 Jan-Mar;26(1):42-55. doi: 10.1080/07359680802473521.

Impact of direct-to-consumer advertising (DTCA) on patient health-related behaviors and issues.

Author information

1
Nova Southeastern University, College of Pharmacy, Palm Beach Gardens, Florida, USA. polen@nova.edu

Abstract

The pharmaceutical industry spends billions of dollars annually on direct-to-consumer advertising (DTCA). Patient perspectives on the impact of televised DTCA on health-related behaviors and issues were assessed by means of a 68-question survey. 58.6% of respondents believed that DTCA allowed consumers to have a more active role in managing their health. However, 27.6% felt DTCA caused confusion, and an alarming 17.8% of respondents stopped taking their medication because of concerns about serious side effects mentioned in DTCA. Overall, participants believed DTCA plays a useful role in health self-management; however, a considerable percentage thought that the cost outweighs the benefits.

PMID:
19197587
DOI:
10.1080/07359680802473521
[Indexed for MEDLINE]
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