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Int J Eat Disord. 2009 Mar;42(2):139-45. doi: 10.1002/eat.20598.

Don't get the message: the effect of a warning text before visiting a proanorexia website.

Author information

  • 1Department of Clinical Psychological Science, Faculty of Psychology and Neuroscience, Universiteit Maastricht, Maastricht, The Netherlands. c.martijn@psychology.unimaas.nl

Abstract

OBJECTIVE:

This study examined the effect of the placement of a warning text before visiting proanorexia websites on actual access of these websites.

METHOD:

A separate webpage with a warning text aiming at first-time visitors was placed before each proanorexia website hosted by a Dutch Internet provider. During the research period of 1 year, the numbers of hits at the warning webpage were registered together with the numbers of hits at the underlying proanorexia website.

RESULTS:

Of the total number of hits registered at the warning webpage, about two-third of the visitors were registered at the underlying proanorexia website. This indicates that about one-third of the visitors did not continue their visit to a proanorexia website after being exposed to the warning text.

DISCUSSION:

Placement of a warning text before proanorexia websites appears a promising strategy in holding back potential visitors.

PMID:
18949766
DOI:
10.1002/eat.20598
[PubMed - indexed for MEDLINE]

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