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Psychol Sci. 2008 Jul;19(7):648-9. doi: 10.1111/j.1467-9280.2008.02137.x.

The hidden-zero effect: representing a single choice as an extended sequence reduces impulsive choice.

Author information

1
Robert Wood Johnson Health and Society Scholars Program, University of Pennsylvania, 3641 Locust Walk, Philadelphia, PA 19104, USA. eranm@wharton.upenn.edu
PMID:
18727778
PMCID:
PMC4108245
DOI:
10.1111/j.1467-9280.2008.02137.x
[Indexed for MEDLINE]
Free PMC Article

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