Format

Send to

Choose Destination
J Gen Intern Med. 2008 Nov;23(11):1854-7. doi: 10.1007/s11606-008-0733-7.

Reach and impact of a mass media event among vulnerable patients: the Terri Schiavo story.

Author information

1
Division of Geriatrics, University of California, San Francisco, San Francisco, CA, USA. rsucsf@yahoo.com

Abstract

BACKGROUND:

It is unknown whether health-related media stories reach diverse older adults and influence advance care planning (ACP).

OBJECTIVE:

To determine exposure to media coverage of Terri Schiavo (TS) and its impact on ACP.

DESIGN AND PARTICIPANTS:

Descriptive study of 117 English/Spanish-speakers, aged >or=50 years (mean 61 years) from a county hospital, interviewed six months after enrollment into an advance directive study.

MEASUREMENTS:

We assessed whether participants had heard of TS and subject characteristics associated with exposure. We also asked whether, because of TS, subjects engaged in ACP.

MAIN RESULTS:

Ninety-two percent reported hearing of TS. Participants with adequate literacy were more likely than those with limited literacy to report hearing of TS (100% vs. 79%, P < .001), as were participants with >or= a high school vs. < high school education (97% vs. 82%, P = .004), and English vs. Spanish-speakers (96% vs. 85%, P = .04). Because of TS, many reported clarifying their own goals of care (61%), talking to their family/friends about ACP (66%), and wanting to complete an advance directive (37%).

CONCLUSIONS:

Most diverse older adults had heard of TS and reported that her story activated them to engage in ACP. Media stories may provide a powerful opportunity to engage patients in ACP and develop public health campaigns.

PMID:
18716849
PMCID:
PMC2585681
DOI:
10.1007/s11606-008-0733-7
[Indexed for MEDLINE]
Free PMC Article

Supplemental Content

Full text links

Icon for Springer Icon for PubMed Central
Loading ...
Support Center