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Health Educ Behav. 2008 Aug;35(4):442-54.

The Radio Communication Project in Nepal: a culture-centered approach to participation.

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Purdue University, 2477 Musket Way, West Lafayette, IN 47906, USA.


Considerable research has been conducted on the topic of entertainment-education (DD), the method of using entertainment platforms such as popular music, radio, and television programming to diffuse information, attitudes, and behaviors via role modeling. A significant portion of the recently published EE literature has used the example of the Radio Communication Project (RCP) in Nepal to demonstrate the effectiveness of EE and to argue that EE campaigns can indeed be participatory in nature. In this project, we apply the culture-centered approach to examine the discursive space created by the RCP and its claim of being participatory, A critical examination of RCP discourse brings forth an alternative lens for approaching RCP and its participatory claim.

[Indexed for MEDLINE]

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