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J Pers Assess. 2008 Jul;90(4):335-47. doi: 10.1080/00223890802107925.

The best-worst scaling approach: an alternative to Schwartz's Values Survey.

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1
Business School, University of Western Australia, Perth, Australia. julie.lee@uwa.edu.au

Abstract

Traditional self-report ratings have some measurement problems that a relatively new method, best-worst scaling (BWS; Finn & Louviere, 1992), may overcome. This alternative method, based on Louviere's BWS, can be used to measure the relative importance or perceived trade-offs among choice alternatives. The method is illustrated as an alternative to the Schwartz Value Survey (SVS; Schwartz, 1992). In a series of samples, it was found that Schwartz values best-worst survey (SVBWS) reproduced Schwartz's (1992) theoretical value structure and supported hypothesized relationships between values and value-expressive behaviors, ethnocentrism, and environmental-related tourism activities. In addition, the SVBWS approach took significantly less respondent time than the traditional SVS approach.

PMID:
18584442
DOI:
10.1080/00223890802107925
[Indexed for MEDLINE]
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