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Am J Public Health. 2008 Aug;98(8):1457-9. doi: 10.2105/AJPH.2008.135020. Epub 2008 Jun 12.

Purchasing behavior and calorie information at fast-food chains in New York City, 2007.

Author information

1
Health Promotion and Disease Prevention, 125 Worth Street, Room 345, CN-24, New York, NY 10013, USA. mbassett@health.nyc.gov

Abstract

We surveyed 7318 customers from 275 randomly selected restaurants of 11 fast food chains. Participants purchased a mean of 827 calories, with 34% purchasing 1000 calories or more. Unlike other chains, Subway posted calorie information at point of purchase and its patrons more often reported seeing calorie information than patrons of other chains (32% vs 4%; P<.001); Subway patrons who saw calorie information purchased 52 fewer calories than did other Subway patrons (P<.01). Fast-food chains should display calorie information prominently at point of purchase, where it can be seen and used to inform purchases.

PMID:
18556597
PMCID:
PMC2446463
DOI:
10.2105/AJPH.2008.135020
[Indexed for MEDLINE]
Free PMC Article

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