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Health Promot Pract. 2008 Apr;9(2):116-22. doi: 10.1177/1524839908315134.

Using pretesting to ensure your messages and materials are on strategy.

Author information

1
University of Florida in Gainesville, Florida, USA.

Abstract

Pretesting is an important demonstration of understanding consumers' wants and preferences. This evolving, data-driven process provides opportunity for ensuring time, effort, and valuable resources are not wasted. The purpose of this article is to clarify the process of pretesting, why one should pretest, common mistakes, and pretesting on a shoestring budget.

PMID:
18340086
DOI:
10.1177/1524839908315134
[Indexed for MEDLINE]

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