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Psychol Bull. 2008 Mar;134(2):207-22. doi: 10.1037/0033-2909.134.2.207.

Heuristics made easy: an effort-reduction framework.

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Department of Psychology, Princeton University, NJ 08544, USA.


In this article, the authors propose a new framework for understanding and studying heuristics. The authors posit that heuristics primarily serve the purpose of reducing the effort associated with a task. As such, the authors propose that heuristics can be classified according to a small set of effort-reduction principles. The authors use this framework to build upon current models of heuristics, examine existing heuristics in terms of effort-reduction, and outline how current research methods can be used to extend this effort-reduction framework. This framework reduces the redundancy in the field and helps to explicate the domain-general principles underlying heuristics.

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