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Am J Health Behav. 2008 Jul-Aug;32(4):431-7.

Consumer awareness and attitudes related to new potential reduced-exposure tobacco products.

Author information

1
Tobacco Control Research Branch, National Cancer Institute, 6130 Executive Blvd, Room 4039, Bethesda, MD 20892-7337, USA. paramark@mail.nih.gov

Abstract

OBJECTIVE:

To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products.

METHODS:

A representative sample of 9,736 US consumers who had responded to a previous marketing survey were queried in 2005.

RESULTS:

Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends.

CONCLUSIONS:

These results suggest that interest in PREPs may reflect a range of consumer preferences beyond expectations of health benefit.

PMID:
18092903
DOI:
10.5555/ajhb.2008.32.4.431
[Indexed for MEDLINE]

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