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Am J Health Behav. 2008 May-Jun;32(3):283-94.

Associations between tobacco marketing and use among urban youth in India.

Author information

1
Health Related Information Dissemination Amongst Youth, New Delhi, India. monika@hriday-shan.org

Abstract

OBJECTIVES:

To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth.

METHODS:

Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004.

RESULTS:

Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students.

CONCLUSION:

This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.

PMID:
18067468
PMCID:
PMC2830491
DOI:
10.5555/ajhb.2008.32.3.283
[Indexed for MEDLINE]
Free PMC Article
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