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Am J Health Behav. 2008 May-Jun;32(3):243-52.

Fact or wishful thinking? Biased expectations in "I think I look better when I'm tanned".

Author information

1
Communication and Health Issues Partnership for Education and Research, Rutgers University, New Brunswick, NJ 08901, USA. smita.banerjee@gmail.com

Abstract

OBJECTIVE:

To examine the impact of tanned female images on respondents' perceptions of attractiveness, healthiness, and height and weight estimations.

METHOD:

A 3 (light, medium, or dark tan) by 2 (male or female respondent) experimental design.

RESULTS:

Only male respondents perceived the dark-tanned woman as more physically attractive and thinner than both light- and medium-tanned women. Men also perceived the dark-tanned woman as more interpersonally attractive and healthier than the medium-tanned woman.

CONCLUSIONS:

Campaigns targeted at males need to reduce the perceptions that tanned females are healthier, thinner, and more attractive. Educational efforts targeting females need to reduce attraction-based motivations.

PMID:
18067464
DOI:
10.5555/ajhb.2008.32.3.243
[Indexed for MEDLINE]
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