The thermochromism of salicylideneanilines in the solid state has been so far explained only in terms of the temperature-induced change of light absorption, which is caused by the shift of the tautomeric equilibrium between the enol and cis-keto forms. In this study, we measured variable temperature diffuse reflectance and fluorescence spectra of the crystalline powders of salicylideneanilines. We also determined their fluorescence quantum yields. The chromaticity coordinates at each temperature were calculated from these data and compared to the perceived colors of the powders. We found that the temperature-induced shift of the tautomeric equilibrium is not the main cause of the thermochromic color change of the thermochromic crystals and that the thermochromism can be explained only by taking account of the temperature-induced change of fluorescence.