Format

Send to

Choose Destination
Appetite. 2008 Mar-May;50(2-3):422-9. Epub 2007 Sep 29.

Health, ethics and environment: a qualitative study of vegetarian motivations.

Author information

1
School of Health and Related Research, University of Sheffield, Regent Court, Regent Street, Sheffield S1 4DA, UK. n.j.fox@shef.ac.uk

Abstract

This qualitative study explored the motivations of vegetarians by means of online ethnographic research with participants in an international message board. The researcher participated in discussions on the board, gathered responses to questions from 33 participants, and conducted follow-up e-mail interviews with 18 of these participants. Respondents were predominantly from the US, Canada and the UK. Seventy per cent were females, and ages ranged from 14 to 53, with a median of 26 years. Data were analysed using a thematic approach. While this research found that health and the ethical treatment of animals were the main motivators for participants' vegetarianism, participants reported a range of commitments to environmental concerns, although in only one case was environmentalism a primary motivator for becoming a vegetarian. The data indicate that vegetarians may follow a trajectory, in which initial motivations are augmented over time by other reasons for sustaining or further restricting their diet.

PMID:
17980457
DOI:
10.1016/j.appet.2007.09.007
[Indexed for MEDLINE]
Free full text

Supplemental Content

Full text links

Icon for Elsevier Science Icon for White Rose Research Online
Loading ...
Support Center