Send to

Choose Destination
Trends Cogn Sci. 2007 Oct;11(10):419-27. Epub 2007 Oct 2.

Social neuroeconomics: the neural circuitry of social preferences.

Author information

University of Zurich, Institute for Empirical Research in Economics, Zurich, CH-8006, Switzerland.


Combining the methods of neuroscience and economics generates powerful tools for studying the brain processes behind human social interaction. We argue that hedonic interpretations of theories of social preferences provide a useful framework that generates interesting predictions and helps interpret brain activations involved in altruistic, fair and trusting behaviors. These behaviors are consistently associated with activation in reward-related brain areas, such as the striatum, and with prefrontal activity implicated in cognitive control, the processing of emotions, and integration of benefits and costs, consistent with resolution of a conflict between self-interest and other-regarding motives.

[Indexed for MEDLINE]

Supplemental Content

Full text links

Icon for Elsevier Science
Loading ...
Support Center