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Patient Educ Couns. 2007 Aug;67(3):272-8. Epub 2007 May 23.

Storytelling for promoting colorectal cancer prevention and early detection among Latinos.

Author information

1
University of Arizona, Department of Family and Community Medicine, Scottsdale, AZ, USA. larkeylite@msn.com

Abstract

OBJECTIVE:

Health promotion efforts directed at Latinos may be more effective when culturally adapted methods are used. Our study was designed to test a novel communication modality for promoting colorectal cancer (CRC) prevention and screening messages among Latinos.

METHODS:

We compared a culturally aligned, brief storytelling educational intervention (ST) to a numeric risk tool intervention (NR) based on the Harvard Cancer Risk Index. Both interventions included risk factor information and recommendations for primary prevention and screening for CRC. Sixty-four Latinos (mean age 46.8, 86% female) were randomized and completed pre- and post-tests.

RESULTS:

Participants in ST indicated intent to add significantly more servings of vegetables (p=.030) and more minutes of exercise (p=.018) to daily routines than those in NR. Most respondents (ST and NR) reported intentions to recommend CRC screening to friends and relatives.

CONCLUSIONS:

These data provide support for storytelling's potential to promote health behavior change with cultural relevance for Latinos.

PRACTICE IMPLICATIONS:

Storytelling shows promise as an effective method for reaching one of the historically underserved ethnic groups with cancer prevention and screening information.

PMID:
17524595
DOI:
10.1016/j.pec.2007.04.003
[Indexed for MEDLINE]

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