Format

Send to

Choose Destination
See comment in PubMed Commons below
J Surg Res. 2007 Jun 1;140(1):1-5.

The devil is in the details: the pharmaceutical industry's use of gifts to physicians as marketing strategy.

Author information

1
Department of Surgery, West Virginia University, Morgantown, West Virginia 26505, USA. dmcfadden@hsc.wvu.edu

Abstract

Marketing costs exceed 30% of revenues for the pharmaceutical industry, with over 90% of the effort aimed at physicians. Although there are currently unprecedented numbers of regulatory activities focusing on relationships between the pharmaceutical industry and the medical profession, such legislation is often unrecognized or flouted. The potential influence, although minimized by both parties, must not be ignored. Physicians and drug companies will need to re-evaluate their responsibilities to their patients and their shareholders, and both groups should assume proactive and guidance roles in the transformation.

PMID:
17481979
DOI:
10.1016/j.jss.2006.10.010
[Indexed for MEDLINE]
PubMed Commons home

PubMed Commons

0 comments
How to join PubMed Commons

    Supplemental Content

    Full text links

    Icon for Elsevier Science
    Loading ...
    Support Center