In 2005, the NSW Department of Health commissioned an external review of the NSW Public Health Bulletin. This article describes the methods and findings of the qualitative survey. Participants included people working in population health from within the Department of Health, area health services, the tertiary sector and non-government organisations. There were fifty interviews, two focus groups and eight written surveys. The review found substantial support and respect for the Bulletin. It described the features of the Bulletin that stakeholders valued and provided suggestions to strengthen the publication. These findings will guide developments in the Bulletin's purpose, presentation, content and distribution for its readership.