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Health Serv Res. 1992 Feb;26(6):767-86.

Adapting the SERVQUAL scale to hospital services: an empirical investigation.

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1
Department of Marketing, Memphis State University, TN 38152.

Abstract

Defining and measuring the quality of service has been a major challenge for health care marketers. A comprehensive service quality measurement scale (SERVQUAL) is empirically evaluated for its potential usefulness in a hospital service environment. Active participation by hospital management helped to address practical and user-related aspects of the assessment. The completed expectations and perceptions scales met various criteria for reliability and validity. Suggestions are provided for the managerial use of the scale, and a number of future research issues are identified.

PMID:
1737708
PMCID:
PMC1069855
[Indexed for MEDLINE]
Free PMC Article
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