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Cyberpsychol Behav. 2007 Feb;10(1):24-31.

Motivations and self-presentation strategies on Korean-based "Cyworld" weblog format personal homepages.

Author information

1
Department of Communication Studies, SUNY Oswego, Oswego, New York 13126, USA. jung@oswego.edu

Abstract

The main purposes of this study are to find out individuals' motives and interpersonal self-presentation strategies on constructing Korean weblog format personal homepage (e.g., "Cyworld mini-homepage"). The study also attempts to find predictor motives that lead to the activities of posting and maintaining a homepage and compare the self-presentation strategies used on the Web with those commonly used in interpersonal situations. By using a principal component factor analysis, four salient self-presentation strategy factors and five interpretable mini-homepage hosting motive factors were identified. Accompanying multiple regression analysis shows that entertainment and personal income factors are major predictors in explaining homepage maintenance expenditures and frequencies of updating.

PMID:
17305445
DOI:
10.1089/cpb.2006.9996
[Indexed for MEDLINE]

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