Format

Send to

Choose Destination
AMIA Annu Symp Proc. 2006:299-303.

Exploring user navigation during online health information seeking.

Author information

1
Lister Hill Center, National Library of Medicine, NIH, DHHS, Bethesda, MD, USA.

Abstract

Understanding online user behavior is essential for designing user-friendly consumer health Web sites. Transaction log analysis (TLA) provides a way to extract aggregate data about online behavior. This paper describes prevalent user navigation trends using TLA methods at ClinicalTrials.gov. Preliminary results suggest that users typically access low-level pages directly from Web-based search engines and consumer health sites/portals. A pilot user study is presented to illustrate a complementary research method that might be integrated with TLA to provide a multidimensional view of online health information-seeking behavior. Implications of the observed navigation behavior on the design of consumer health Web sites from TLA and users studies are discussed.

PMID:
17238351
PMCID:
PMC1839467
[Indexed for MEDLINE]
Free PMC Article

Supplemental Content

Full text links

Icon for PubMed Central
Loading ...
Support Center