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Health Mark Q. 2005;23(2):31-43.

Enhancing marketing recruitment strategies: administrator tenure and nursing expenditures.

Author information

1
Department of Business Administration, Love School of Business, Elon University, 100 Campus Drive, CB 2075, Elon, NC 27244, USA. ngunby@elon.edu

Abstract

When recruiting nurses, long-term care facilities require an ability to identify salient organizational characteristics that are attractive to potential nursing services candidates vis-à-vis their competitors. The findings of this study suggest that information on administrative tenure can be utilized to attract applicants by appealing to criteria within their high-involvement job search activities. High-involvement applicants proactively seek recruitment content that provides essential job attributes that match their needs and skills and are more apt to be a higher quality candidate. Based upon the study's findings, managers are offered marketing strategy recommendations for tailoring recruiting messages that appeal to high-involvement job seekers.

PMID:
17182460
[Indexed for MEDLINE]

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