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Am J Health Behav. 2007 Jan-Feb;31(1):44-55.

Evaluation of a social marketing campaign targeting preschool children.

Author information

1
Department of Pediatrics, University of Colorado at Denver and Health Sciences Center, Denver, CO 80262, USA. susan.johnson@uchsc.edu

Abstract

OBJECTIVES:

To determine the effectiveness of a pilot social marketing program to increase preschoolers' willingness to try new foods.

METHODS:

Four Head Start centers participated (2 experimental, 2 control) in a study using a quasi-experimental design. Experimental sites received a 12-week intervention developed using social marketing techniques. The program was evaluated via preference assessments, classroom observations, and teacher surveys.

RESULTS:

Increased preference for and willingness to try new foods were observed in children from the experimental sites (P<0.05). The program was positively received by Head Start staff.

CONCLUSIONS:

A social marketing campaign is an effective method to reduce children's neophobia.

PMID:
17181461
DOI:
10.5555/ajhb.2007.31.1.44
[Indexed for MEDLINE]

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