The paper presents the first results of an investigation on optical absorption (OA), thermally and infrared stimulated luminescence (TL and IRSL) of the Pinacate plagioclase (labradorite). The OA spectra reveal two bands with maxima at 1.0 and 3.2 eV connected with absorption of the Fe3+ and Fe2+ and IR absorption at wavelengths longer than 2700 nm. The ultraviolet absorption varies exponentially with the photon energy following the 'vitreous' empirical Urbach rule indicating exponential distribution of localised states in the forbidden band. The natural TL is peaked at 700 K. Laboratory beta irradiation creates a very broad TL peak with maximum at 430 K. The change of the 430 K TL peak shape under the thermal cleaning procedure and dark storage after irradiation reveals a monotonous increasing of the activation energy that can be explained by the exponential distribution of traps. The IRSL response is weak and exhibits a typical decay behaviour.