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Am J Public Health. 2006 Feb;96(2):244-51. Epub 2005 Dec 27.

Dealing with an innovative industry: a look at flavored cigarettes promoted by mainstream brands.

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University of Medicine and Dentistry of New Jersey--School of Public Health, 317 George Street, Suite 209, New Brunswick, NJ 08901, USA.


Product and marketing innovation is key to the tobacco industry's success. One recent innovation was the development and marketing of flavored cigarettes as line extensions of 3 popular brands (Camel, Salem, and Kool). These products have distinctive blends and marketing as well as innovative packaging and have raised concerns in the public health community that they are targeted at youths. Several policy initiatives have aimed at banning or limiting these types of products on that basis. We describe examples of the products and their marketing and discuss their potential implications (including increased smoking experimentation, consumption, and "someday smoking"), as well as their potential impact on young adults.

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