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J Pers Soc Psychol. 2005 Sep;89(3):257-76.

Audience-tuning effects on memory: the role of shared reality.

Author information

1
Department of Psychology, Columbia University, New York, NY, USA. gerald.echterhoff@uni-bielefeld.de

Abstract

After tuning to an audience, communicators' own memories for the topic often reflect the biased view expressed in their messages. Three studies examined explanations for this bias. Memories for a target person were biased when feedback signaled the audience's successful identification of the target but not after failed identification (Experiment 1). Whereas communicators tuning to an in-group audience exhibited the bias, communicators tuning to an out-group audience did not (Experiment 2). These differences did not depend on communicators' mood but were mediated by communicators' trust in their audience's judgment about other people (Experiments 2 and 3). Message and memory were more closely associated for high than for low trusters. Apparently, audience-tuning effects depend on the communicators' experience of a shared reality.

PMID:
16248713
DOI:
10.1037/0022-3514.89.3.257
[Indexed for MEDLINE]

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