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Complement Ther Med. 2005 Mar;13(1):65-73. Epub 2005 Apr 26.

Using qualitative interviews in CAM research: a guide to study design, data collection and data analysis.

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School of Healthcare, University of Leeds, Leeds LS2 9UT, UK.


Qualitative methods, such as the in-depth interview, offer a potentially powerful means of uncovering the complex experiences of patients, carers and clinicians within treatment and decision-making processes. In the context of complementary and alternative medicine (CAM), qualitative interview-based projects allow for subjectivity and complexity within human experience, making them a powerful tool for increasing our knowledge of important processes within CAM. However, qualitative interview-based projects are often poorly designed, carried out and analysed. This article provides a guide for CAM researchers on how to use qualitative interviews to produce meaningful, and methodologically sound, research findings.

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